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| ► | the target |
| ► | the concept |
| ► | the costs |
mkc-totalmedia presents exclusively the marketing strategy of the future:
sales-oriented direct marketing campaigns for tv & internet !
► the target:
sales increase and new customer acquisition through precise sales consulting via tv and internet.
commercials with classical dramaturgy rise the attention of the audience
and position the ci-character of the product.
drtv-campaigns generate highly
satisfying turnovers through product-specific offers.



► the concept:
the "tv consulting"
consulting tv-campaigns, with a length of 5 to 15 minutes, wake the buying interest of a broad mass of potential customers
through comprehensive and accurate information.
this direct consulting will generate new leads and motivate new customers
to get in contact via telephone, internet or directly with their branch advisor.
in addition to their tv-propagation task the produced counseling clips and their "as seen on tv"-recognition-effect can be used
in other advertising campaigns
in their
entire length or modular in numerous ways:

► the costs:
consulting campaigns and internet-tv
the mkc-totalmedia offers you individual campaigns and accompanies you as a competent partner from the planning and the implementation up to the airing of your consulting- and internet-tv !
airing on tv
the costs vary, depending on the broadcast station, time slot and airing lenght.
broadcast stations offer far more cost-effective booking conditions for
drtv-advertising time than for classic commercials.
for example: 15 minutes of drtv-advertising time is up to 30 % cheaper than the
standard rate for a 30 or 60 seconds commercial in a classic
advertising slot.